by Barbara Wilson | Mar 23, 2021 | Creativity
Positivity, Playfulness, Passion and Persistence. What do these mean in terms of creativity? This is a framework I came across when studying creativity back in the early nineties as part of my MBA and it resonated with me. The 4 Ps are characteristics or behaviours that are conducive to creativity. They can equally apply to developing a creative climate in an organisation or as a checklist for ones own level of creativity.
Let me take each one in turn.
Positivity – this is an attitude of mind, where opportunities are perceived rather than problems. When we are being positive, we can look at issues in a way that is open to possibility. This can mean reframing the issues as opportunities, rather than seeing them as problems.
If we are negative, then we build up barriers and see little hope. We often talk of seeing a glass half full or half empty and this is a useful analogy for positivity. Another example of how this can play out is when some people habitually respond with a ‘yes but’ to suggestions made. If we do this, then people will stop involving us in new projects. We will be putting up barriers to any change. Instead of using ‘yes but’ when faced with discussion of change why not try ‘yes and’, and to introduce any further thoughts you may have that you think have been overlooked. This confirms that you are open to new ideas and at the same time are aware that there may be issues that have not yet been aired.
The next of the 4 Ps is Playfulness. It may be helpful here to reflect upon how young children use their imagination when playing. For example, observe how a basic cardboard box can become a vehicle or a house. Young children do not have the censor, that adults have learned to adopt, which tells them that this won’t work etc. In a work situation it can be also about being flexible as well as introducing an element of fun. A playful attitude will enable openness to new ideas and taking risks. Risk taking is crucial to creating something new.
The next of the 4 P’s is Passion. This is very much related to motivation and commitment. If you are passionate about something you are likely to lose yourself in its pursuit and can get into that state of flow that Csikszentmihalyi talks about. Being motivated and committed to what you are doing also enables you to be persistent in pursuing a result. Our passion for something keeps us interested and committed to the process and this is important because we will inevitably face times when progress can’t be made, when we face obstacles to the change we want to happen.. This leads us into the next of the 4 P’s, Persistence.
The final of the P’s is Persistence. This is characterized by trying again and again to achieve something. Trying to solve that problem or move forward to implementation for example. Persistence is a trait demonstrated by many artists who work with their craft consistently until they feel satisfied with the result. It is about not giving up when we hit obstacles or receive negative responses from others.
As a checklist for individual or collective creativity, I hope that you will find this useful.
Barbara is an executive coach, leadership and creativity facilitator. She has coached in a variety of corporate settings, and has developed a unique approach to using creative techniques in her coaching and workshops to enable change at a group or individual level. She has recently co-authored a book on creativity for leaders, called Creativity Cycling , with Dr. Tracy Stanley.
by Barbara Wilson | Jan 12, 2021 | Creativity, Reflections
What a year it has been. Crazy and scary with some hopeful signs. Covid 19 for me was probably the most impactful occurence in 2020, and the one that has caused the most disruption, particularly in Europe. In this blogpost I review its impact on creativity from a personal perspective and offer some takeways that may help with your creativity..
Together with Tracy Stanley, I have been recording podcasts all year under the umbrella title of creativity snippets. These have come from the book, Creativity Cycling that we jointly wrote, and from our blogs on creativity.
We have looked at some of the changes that were occurring as the world faced the health and economic impact of the spread of COVID. For example, the shift in Europe to more home working has led to an extensive use of online platforms for meetings and conferences. We looked at how we could apply some creativity to these in order to raise energy and continue to develop teamwork.
My experience has been that many people have found creativity harder during this period of Covid 19. It may also be that the anxiety around the pandemic was creating a huge wave of procrastination. A ‘rabbit caught in headlamps’ type of situation.
So, what are my personal reflections of the effect of covid 19 on creativity in 2020?
I have found it difficult to work on creative projects this year. We were in a lockdown situation in spring, which meant little opportunity for inspirational inputs from outside the home. This illustrated to me how important it is when encouraging creativity to be able to change one’s surroundings and have a variety of stimuli to inspire.
This lack of inspiration occured in all of my creative pursuits. With writing, through developing a habit of daily practice, I was able to keep up some form of writing. This was sufficient to allow some space for creativity to grow.
What I found helpful through the emotionally draining times was discovering and listening to podcasts. One of the most inspiring was that produced by Brené Brown. Her ‘Unlocking Us’ series of podcasts touched on creativity, neuroscience and play. One of her references that resonated with me was to a blog produced on the Medium platform by Tara Haelle. She who wrote in August last year about how our surge capacity is depleted and why we feel awful. She took us through the stages of grief, because in lots of ways this is what we were all dealing with. I particularly like this quote from her article:
‘Our new normal is always feeling a little off balance, like trying to stand in a dinghy on rough seas, and not knowing when the storm will pass.’
Another podcast I enjoyed listening to was that of Elizabeth Day interviewing Alain de Botton as part of her ‘How to Fail’ series. Alain was talking about how to cope with anxiety in a time of Coronavirus.
So, to summarise my learning about creativity in a time of anxiety, I would offer these points:
- When we are worried, anxious, preoccupied with things, we don’t have the mental capacity or space to be creative.
- We need at times to stand firm and spend time without purpose until we can regain our strength to move forward.
- We need to be kind to ourselves and others around us and not strive too hard.
- Allow the space for creativity to re-enter.
- Develop small daily habits that can enable creativity to grow.
- When possible get out to seek inspiration and then renew and regrow as people.
With these thoughts, I wish you all a healthy, successful and much better 2021!
Barbara is an executive coach, leadership and creativity facilitator. She has coached women and men in a variety of corporate settings, and has developed a unique approach to using creative techniques in her coaching and workshops to enable change at a group or individual level. She has recently co-authored a book on creativity for leaders, called Creativity Cycling , with Dr. Tracy Stanley.
by Barbara Wilson | Oct 5, 2020 | creative problem solving, Facilitation, leadership
I have written previously about the importance of different creative techniques to help with creative problem solving. One of the barriers to introducing these into the workplace may be the confidence of the leader in facilitating them. Here I want to simplify the process and offer some guidelines for facilitating creative techniques in the workplace.

Creative team having a discussion on new design project in office. Project plan laid on floor with coworkers meeting and discussing.
The first point to make is that for many people at the moment, being at work no longer means being present in the workplace, so many of the techniques may need to be adapted for remote working.
To keep this relatively simple, I have divided the topic up into the main issues to consider, and will address each one in turn.
Purpose
If people are going to buy into a creative workshop, in whatever form, they need to believe that it has a useful purpose. So, clarify the purpose and consider justifying why this requires a creative workshop? For example, the need to resolve a wicked problem, or a space to create new ideas for the future generation of products.
Space
The ideal space to hold creativity workshops, would be a flexible space, off-site with outdoor space available. Off site is always best as it signals a different way of working. It is hard to change to a creative mode when working in the same environment as your everyday work. If off-site is not an option try and find a space where a conducive atmosphere can be created – for example where there are no tables, nor computers, and plenty of wall space to exhibit outputs as you go along.
If working remotely, for example using Zoom, then ask that participants come with space around them to work, and with the possibility to move around a little. Ask them to have resources at hand, such as coloured pencils and paper.
Timing and structure
I have linked these two together because one will determine the other.
If timing is a constraint, that is you only have a couple of hours, then it is impossible to structure that time for a complete problem-solving process. It would be more realistic to introduce a couple of creative techniques such as brainstorming and a playful variation on it, like reversals.
If, on the other hand it is more important to address a serious wicked problem or plan for a future product, then structure the process and carve out the time required.
The level of experience in use of creative techniques will also influence the time required. The more experienced you and/or the team are, the less time you will need to get into the creative mode.
Choice of technique
- If you are new to this, stay with a technique and structure you feel comfortable with. A facilitator needs to be able to guide participants and then let them free to work on the technique. If you are nervous about trying a new technique you may be tempted to intervene.
- Choose according to the purpose of each session.
- The individual differences of participants may be a factor here. Introverts may take longer to think through their inputs. Build in techniques which they will feel more comfortable with, otherwise the extroverts will dominate.
- In choosing the techniques and planning the sessions, reflect upon whether each technique will work best done individually, in pairs or as a whole group.
- Working alone will work well if it’s an early input around perceptions of a problem.
- Working in pairs for some of the exercises can offer a level of support and comfort.
- Working as a whole group can produce more ideas, as with brainstorming, however there may be issues around everyone being involved. It will depend upon the group. My advice would be anything beyond six needs to be broken down into smaller groups.
Setting ground rules for the creativity session
This is crucial and you will need to think this through in advance and present them for agreement at the beginning. Here are the rules I like to establish:
- Brainstorming rules: defer judgement, go for quantity, the wilder the better, build upon others ideas.
- Be constructive – no negativity
- Be flexible and open to other ideas
- Encourage active listening
You might want to add rules about keeping to time, confidentiality, mobiles off etc.
Resources
What resources will you want, or can have?
For example, I usually have lots of coloured pens, post-its and paper for writing and drawing as well as flip chart boards or walls to put paper on.
In general, for successful facilitation
- Have a structure and be flexible enough to change it if necessary. Not all techniques work with everyone. Sometimes you need to try something different to achieve the objective of the session.
- When facilitating a group, start with some warm up exercise, and also have a couple of short energisers to use when energy is starting to flag.
- Set out the instructions for the exercise and then stand back and let the participants work with the technique. It is important not to step in unless it is needed to clarify something. Do not try to influence what is happening.
For more ideas around techniques and how to use them, check out the book I co-wrote with Tracy Stanley.
Barbara is an executive coach, leadership and creativity facilitator. She has coached women and men in a variety of corporate settings, and has developed a unique approach to using creative techniques in her coaching and workshops to enable change at a group or individual level. She has recently co-authored a book on creativity for leaders, called Creativity Cycling , with Dr. Tracy Stanley.
by Barbara Wilson | Jul 27, 2020 | creative problem solving, Creativity, personal development
Being creative is good for the soul. This is, I know, a sweeping statement. However, let me explain what I mean by this.
Creativity is about using all parts of our brain, both our logical, rational minds and our intuitive, more ‘open to possibility’ minds. This surely can’t do us any harm. In fact, I would argue that by doing this, we are more likely to be taking wiser decisions and living our lives in a fuller way.
So, what does it mean to be creative?
That depends upon each individual. Each of us has our own possibilities for becoming more creative. Some people will have an interest in the arts, some will be interested in developing creativity and innovation at work. Some will be developing their writing or photography, and others may express their creativity through activities such as cooking or sewing. There are many ways in which we can develop our creativity. What is important is to search out and find your own path to being creative. If nothing else it will offer you a richer experience which you can carry with you throughout your lives.

What are the benefits of creativity?
A blogpost I shared last year offered some benefits of creativity and they are summarised here:
Working creatively can be motivating. It energises and can build up a strong sense of self-confidence.
Creativity can re-ignite our passion. When we are lost in working creatively we are in what Csikzentmihalyi calls a state of flow. Being in a state of flow leads to a sense of happiness. It is a form of mindfulness in which we are in the present, absorbed by our creative pursuits, and not focusing on the past or future.
Developing a creative pursuit can open ourselves up to new opportunities and possibilities. A sense of positivity can result from creative pursuits. It is great to see and reflect upon something tangible that we have achieved. Who knows where this may lead in terms of personal change and development?
Becoming more creative is about doing things differently. Enjoying doing things differently will impact on our whole life and generate more sense of fun in our lives.
Working creatively can reduce stress levels. There is some evidence that stress levels fall when we are absorbed in a creative task, whatever our level of ability.
By becoming more creative we can become more productive at work. We begin to challenge the existing way in which things are done. and search out new and better ways of doing them.
By introducing a creative approach in the problem-solving process, we find that our skill at solving problems develops immensely. Creative problem solving enables and encourages us to see the big picture and not to go down the same road each time we encounter a problem.
Finally, being more creative will be less boring and you will have fun!
Bene Brown had this to say about creativity:
“I’m not very creative” doesn’t work. There’s no such thing as creative people and non-creative people. There are only people who use their creativity and people who don’t. Unused creativity isn’t benign. It lives within us until it’s expressed, neglected to death, or suffocated by resentment and fear.’
So, suppressing our creativity can be negative for us.
During the recent lock-downs due to the COVID pandemic many people have turned to creative pursuits, and there seems to have been an upsurge in interest in these.
So how can you become more creative?
- Start by reflecting on what creative activities in your past have brought you joy.
- Start with small amounts of time and dedicate this on a regular basis to that activity. It need not be ambitious to start with, half an hour a day is good. Build up a habit of doing this.
- Find a buddy who has a similar creative interest and support one another. Arrange to meet/ chat regularly so you can make progress.
- Seek out workshops/training to follow to develop your creative pursuits. There are lots around that have free offerings. For example, social media, such as Instagram, Facebook, Twitter have interest groups or people to follow in different creative fields.
- Seek out other more experienced people in your creative field to follow and to gain tips on your development.
Finally, just do it. Start small and take baby steps and you will start to reap the benefits.
Barbara is an executive coach, leadership and creativity facilitator. She has coached women and men in a variety of corporate settings, and has developed a unique approach to using creative techniques in her coaching and workshops to enable change at a group or individual level. She has recently co-authored a book on creativity for leaders, called Creativity Cycling , with Dr. Tracy Stanley.
by Barbara Wilson | Jun 19, 2020 | creative problem solving, Creativity, leadership, personal development, Vision
Many organisations talk about creating a vision for their future. However what many do is to create a vision statement. This just doesn’t work for me. Visions need to be inspirational and for this to happen they really need to soar above the limitations of words.
For this reason, I usually recommend creating a future vision through image work, at least in the first instance. To check out ideas for creating a vision using drawing, take a look here. In my next blogpost I will take a look at some other tools for creating vision, such as collage.
Ok, so you have an inspirational vision and you have shared or even better co-created it with your employees, colleagues, family. What next?
One process that you can try, is to create a storyboard to show both your future vision, where you are now, and the steps to get there. This seems to be versatile enough to satisfy people who need a structured approach, and is also attractive to people who dislike a structured approach. For this latter category it can be fun to complete all the boxes using images.

To complete your storyboard
Take a large piece of paper and create 6 numbered boxes as shown.
- Put your vision image into box 6, and in box 1 you put a picture to represent where you are now.
- Brainstorm the gap between where you are now and your future vision. Find other people to work with on this.
- Turn the ideas coming out if this brainstorm into actions.
- Put all the actions down on a separate piece of paper and then work out where they fit on the journey from box 1 to box 6.
- It is often difficult to take those first steps from box 1 to box 2 . It’s a bit like stepping into treacle and you may get stuck. Working backwards from box 6 can help in this process. so ask yourself, what is the last action I need in place before I achieve my vision.
For people who are less structured, this can remain as a loose journey based upon some big action steps. Drawing them can be fun and inspiring.
If you are a more structured person then you can work with defining each step and adding targets etc to them. Bullet proofing can be helpful at this stage to check out what can prevent and what can help achievement of the final vision.
This process can be used in many different ways. for example, I have coached people to use it to develop their strategy, or to map out their personal and professional development. It is also very useful as a process withing creative problem solving to pull together the different stages of the process.
I hope this has given you some ideas for working with putting vision into reality. The next step to take is to do exactly that – take some action!
Barbara is an executive coach, leadership and creativity facilitator. She has coached women and men in a variety of corporate settings, and has developed a unique approach to using creative techniques in her coaching and workshops to enable change at a group or individual level. She has recently co-authored a book on creativity for leaders, called Creativity Cycling , with Dr. Tracy Stanley. The use of storyboarding and how it fits into creative problem solving is covered in this book.